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The Trimble Banner
They say that nothing is certain except for death and taxes. But there is one other thing – inflation.
The recession has hit everyone hard, and our business is no exception. Costs that go into producing newspapers continue to rise, along with the price of gasoline and utilities. Overall, the cost of bringing you the news each week has increased substantially.
So, next week we will do something we haven’t done since 1995 – raise the single-copy price of our newspaper. Starting with the Nov. 4 issue, a single copy of The Trimble Banner will cost 75 cents, instead of the long-time 50 cents.
“It¹s a difficult choice, as we recognize that all price increases – even small ones – cause you, our readers, to make tough choices,” said Jeff Moore, publisher of the Trimble Banner.
“In recent years, the newspaper passed increases along to subscribers, but not to those who buy the paper on the newsstand,” he said. “This will be the first time in more than a decade that we’ve passed any increase along to those who buy single copies of The Trimble Banner.”
Readers can continue to save on the purchase price of the newspaper simply by subscribing, he said, noting a savings of $12.50 a year for readers who live in the county.
Moore also is publisher of The News-Democrat, which raised its single-copy price to 75 cents in August, and the Owenton News-Herald, which also will increase to 75 cents per copy later this year.
“The cost of doing business has increased steadily in the last 15 years,” Moore said. “But, how many businesses still charge the same price today for what they produced in 1995?”
Back in 1995, a gallon of milk was 1.59 a gallon; gasoline was $1.10 a gallon and a pound of sirloin tip roast was $1.89. A 1995 Ford Taurus cost $16,199. Today, milk is $2.87 a gallon, gas is $2.65 a gallon, and that sirloin tip roast is $3.87 per pound. A 2010 Ford Taurus costs $30,400.
Moore said he hopes readers will understand about the increase, and will continue to find value in each issue. “No one here celebrates the need to ask for another quarter, but we are confident the Banner is worth every penny.”