The News-Democrat moves back to Thursdays

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By The Staff

Beginning next week, The News-Democrat will move back to publishing on Thursdays.

Subscribers can expect their newspaper to arrive in mailboxes Thursday, Sept. 19, instead of on Wednesday, as it has the past 42 years, Publisher Jeff Moore said Monday.

For more than 100 years, The News-Democrat was a Thursday newspaper, but made the move to Wednesdays on June 23, 1971.

Moore said The News-Democrat began looking at this as an option earlier in the year when it experienced some delivery issues that caused delays in getting papers to readers on Wednesday. He said it brought to light many advantages for readers and advertisers.

“We will be able to provide better coverage for our readers and better deadlines for our advertising customers,” Moore said.

By publishing on Thursday, the news team will be able to provide same week coverage of Carroll County Fiscal Court, commission meetings from Ghent and Prestonville and Tuesday night sporting events.

“Our readers will no longer have to wait a week for this news,” he said.

Another key element in the switch involves local elections slated for 2014.

“Without making the move back to Thursday, we would not be able to provide coverage of local elections that are set for next year until the following week,” he said. “This is information that we know our readers want in a more timely fashion.”

Moore said there will be new deadlines for placing classified and display ads.

To appear in the Thursday issue, advertisements and classifieds must be placed by noon on Mondays. In the past, the deadline was 9 a.m. Monday and had been on Fridays for a number of years.

“This is much more customer friendly,” he said. “We want you to have the time on Mondays to place your yard sale or local business ad.”

Moore said there are other advantages to moving back to Thursday that won’t be quite as apparent, but will be reflected in the content of the many special publications we produce throughout the year. These include the quarterly Health View magazines, the Spring Spruce-Up section, Discover Carroll County, Destinations & Diversions, the county fair book and graduation tabloid, among others.

“The response on returning to our roots as a Thursday newspaper has been positive,” Moore said. He made the announcement in a column that appeared in last week’s newspaper.

“We appreciate the faith readers and advertisers have placed in us as the primary source of news and information on Carroll County,” he said.

Beginning next week, Moore said The News-Democrat will be delivered early Thursday to area post offices for delivery and be in the outlets in area stores and businesses for those who buy their paper on the newsstand.