Wednesday, January 5, 2011 at 11:41 am (Updated: January 5, 11:57 am)
Holiday merchandise bursts into color on shelves of every wholesaler and retailer three months in advance of Christmas. Holiday exchanges and sales carry the spirit of gift giving right into the New Year. We are hard pressed to find public reference to why celebrating Christmas is such an all-consuming yearly experience, except that successful marketing throughout the Christmas season is crucial to reaping the lion’s share of business’ yearly profits.
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